By spring 2014, however, most of its archival programming was relegated to graveyard slots while the daytime schedule became dominated by programming from the 1990s and later. Historically, Boomerang avoided overt channel drift and, despite adding newer content to its library, continued to air programming from the breadth of its archives. Main article: List of programs broadcast by Boomerang On March 4, 2019, the channel changed its default ratio to 16:9, with 4:3 content being aired stretched and the screen bug moving away from the 4:3 area, similar to what Cartoon Network did in May 2013.Īs of January 2020, Boomerang began to be carried high definition on several online television services, along with some cable providers through their apps. Most providers do not carry the linear channel, instead offering the network's video on demand service bundled with Cartoon Network. May 2020 saw the launch of HBO Max, a general entertainment video-on-demand service from Boomerang's corporate parent that includes much of Boomerang's programming.īoomerang is carried on few pay television providers tiering of the channel varies by service, with some operators offering it as either a basic-tier or higher-tier network. In 2017, an online Boomerang video-on-demand service was launched.
Turner executives described the changes as being an effort to grow Boomerang into a "second flagship" on par with the main Cartoon Network channel. Alongside the previously-announced plan to introduce advertising, the network planned to introduce original programming for the first time, and place a particular focus on the archive's most well-known franchises with an explicitly family-friendly approach. In October 2014, Cartoon Network unveiled a global rebranding for Boomerang, which first launched in Latin America in late September, and arrived in the United States on January 19, 2015. On February 4, 2014, as part of Turner Broadcasting's 2014 upfronts, it was announced that Boomerang would become advertising-supported, seeking additional international distribution. The Cartoon Network block continued to run under the new Boomerang channel branding until October 3, 2004. With Cartoon Network downplaying its archival programming in favor of newer original series, Turner Broadcasting System introduced a standalone Boomerang cable channel on April 1, 2000. Eventually, Boomerang was shortened by an hour, reducing it from four hours to three each weekend. The Saturday block moved to Saturday afternoons, then back to the early morning, and the Sunday block moved to Sunday evenings. It originally aired for four hours every weekend, but the block's start time had changed frequently. It originated as a programming block on Cartoon Network that debuted on December 8, 1992. These made up much of the extensive children's programming on TBS and TNT, which was phased out after the creation of the Cartoon Network on October 1, 1992.īoomerang was created as a new home for these and similar cartoons. Turner Broadcasting System built up an extensive catalogue of MGM and early Warner Brothers cartoons in the 1980s.
A 2015 relaunch (which aimed to promote Boomerang as a "second flagship" brand alongside Cartoon Network) saw Boomerang begin to produce its own original programming, focusing primarily on reboots of popular franchises such as Looney Tunes and Scooby-Doo. In the late 2000s, Boomerang would engage in drift by airing more modern and contemporary programming, including reruns of shows that were either acquired or produced for Cartoon Network. Cartoons and Hanna-Barbera productions, among many others), and was eventually spun-off into its own separate network in 2000. Discovery.īoomerang debuted in 1992 as a programming block on Cartoon Network, dedicated to classic animation from the WB library (including Warner Bros. Discovery Networks, a subsidiary of Warner Bros. April 11, 2017 5 years ago ( ) (internet subscription service)īoomerang from Cartoon Network (2000–2015)īoomerang is an American cable television network and streaming service owned by Warner Bros.
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